Over the past few decades, there has been a major change in how political discussions are conducted or held. These discussions have migrated from diner tables and water coolers to social media and Smartphone. For instance, Facebook and Twitter have greatly transformed the way the different candidates interact with people. There has been a drastic change in the campaigns over the last ten years. The new technology has allowed the media to monitor the candidates more closely than ever before. You can have the words used by the various candidates being dissected and replayed. This has been made possible by the different channels of the social media which include YouTube, Twitter, and Facebook.
The role of technology can influence elections in the modern era. The current politicians and political candidates have no ability to control the media and news like their counterparts in the previous years. With the YouTube, there have been some politicians who have been haunted by the words uttered by them. Gone are the days when candidates and politicians used to have undue influence or control over the media and news associated with their political parties or their candidacy.
Effect on fundraising
Raising enough money for the political campaigns has been one of the greatest hurdle facing candidates. You will be required to have enough resources to run a successful campaign. In general, Campaigns are associated with a lot of traveling which requires money. You can use the internet to raise funds for the campaigns, for instance, Howard Dean was able to use the Internet to raise donations to appoint of even filling his coffers. It is the same technology which contributed to his downfall after excessive videos were played on the internet thus causing voters to abandon his candidature.
The influence of political pundits
The invention and widespread use of podcasting have enabled many people to become journalists irrespective of their credibility or credentials. This has given the self-proclaimed pundits an opportunity of spreading their messages. These messages can be used to influence the campaigns of certain individual and the outcome of elections. However, the impact of political pundits on elections is still unclear.
Storage of past videos and information
There are many videos which have been posted on YouTube about the latest elections. You can get the old speeches made by various candidates some of which contradict their current political positions. Some of the words used by famous politicians have been used against them thereby haunting them. The old videos have caused a lot of problems to those candidates who have changed their positions with time.